Why Authors MUST Build A List of Fans Hungry For Their Books

Many authors are so focused on writing their books they neglect the bigger picture.

But if you genuinely want to attract a publisher or an agent, you need to go the extra mile to grab their attention.

Here’s a recent question from one of my subscribers that I’d like to share… and my answer:

How would you interpret an agent who writes three paragraphs gushing about how much she enjoyed the writer making so much effort to get her attention and then summing it up with, “However, the book is not for us.” Do you think it’s time to give up?

My reply in brief:

This means exactly what it says on the tin. They love the book, but it’s not for them.
Loosely translated, they can see you’re a great writer, but they don’t feel the passion and excitement that’s essential to represent a book.

No, you definitely should NOT give up. Agents wouldn’t give you the time of day if they didn’t think you had talent.

The current publishing environment is incredibly tough. For this reason, your pitch needs a big dose of ‘oomph!’ or uniqueness to stand out.

For this reason, I strongly recommend building yourself a ‘platform’ or ‘list’ of fans for your writing.

This can be done via social media such as Facebook, Twitter or LinkedIn.  This can often sway the case in your favour.

Here’s a different letter from one of my other subscribers which reflects the difference this can make:

My daughter is on the cusp of a book deal. She has an agent after following your advice in your ‘Get an Agent’ course. We found your advice invaluable, especially the advice about creating social networking interest.

Her agent told her that her web presence and web profile was the main factor in taking her on – something we would not have known about had we not attended your workshop.

At a time when some publishers are getting 1000+ manuscripts per week, you need strategies to make yourself and your book stand out from all the others.

If you can persuade them that you already have a following before your book is even published, they will see you are highly motivated, savvy and marketable.

All this can only reflect well on you… and help you land the book deal you deserve.

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